Marketing Automation Agency

Protocol are pioneers in providing award-winning Marketing Automation and Campaign Architecture Services for Enterprise Marketing Leaders and Marketing Operations Teams across Europe.

Adobe Marketo Agency Partner Oracle Eloqua Silver Partner
Need an Eloqua, Marketo or Mailchimp Agency?Marketing Automation Services

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Developing Personas and Profiling your ideal customer can be tricky. Discover the Agile Persona Protocol to rapidly deploy effective campaigns.
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New to Marketing Automation? Fear not, Protocol gives you the essential low-down on what it is, how it works and whether its right for your business.
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A lot has happened with GDPR and our latest Protocol Index Benchmarks make for an interesting story. Explore the latest industry figures here.

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About Protocol
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Protocol is the leading UK agency in helping companies across Europe select, plan, implement and optimise Marketing Automation platforms such as Oracle Eloqua, Marketo, HubSpot and DotMailer.

Technical Consulting
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Campaign Architecture Design & PERSONAS

Protocol strategic services help organisations plan, research and optimise cutting edge customer experiences leveraging buyer journey's, digital personas and omni-channel campaign architecture.

Strategic Services
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Research, Benchmarks, Training & Frameworks

Protocol research, benchmarks, tools and frameworks have helped marketers at some of the worlds leading brands make informed decisions with simple, accessible resources.

Resources & Insights
SEVEN PROTOCOLS OF MODERN MARKETING BUILDING OUT THE MODERN B2B CUSTOMER EXPERIENCE 1Understanding Our Audiences  Understanding our customer in greater detail, their pain points, preferred channels and where they hang out. Applying scientific rigor in the research, definition and segmentation of customers with enhanced profiles and buyers journeys.   2Captivating Content  Grabbing attention and making your company front of mind. Creating strategies on how and when to use the right content. Strategic assessment, curation, creation, adaptation and operationalisation of key messaging and content for multi-channel programmes (and multiple devices.) 3 Integrated Programmes  From the digital space to the human touch, creating strategies that create a flawless and seamless user experience at every stage of the customer lifecycle from inbound acquisition through to automated nurture,  sales enablement and lead routing. 4Personalised Experiences  Delivering the right message, to the right person, at the right time (on the right device) – and in the right way, mixing marketing automation with a highly human approach. Applying a mixture of advanced segmentation, behavioural recognition and customised content.  5Leveraging Technology  Applying, optimising and harnessing the power of marketing technology platforms (such as Marketo/SFDC) to create better segmentation, targeting, trigger-based communications with enhanced lead management and insight – in a scalable way.  6Measurement and Insights  Knowing what success looks like and developing funnel metrics. From benchmarking services, goal setting, high-level dashboards and deep-dive analysis to optimise our strategy, focus on the best tactics and demonstrate ROI.  7Operationalise and Scale  Taking a resourceful approach to programme design in our ability to quickly scale, ‘rinse ‘n’ repeat’, centralise and localise programmes for efficiency.

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